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HCI

Notes of [Nudge: improving …] by Thaler & Sunstein (3)

  • Self-control problems can be illuminated by thinking about an individual as containing two semiautonomous selves, a far-sighted “Planner” and a myopic “Doer”.
  • Social influences come in two basic categories:
    • Information. If many people do something or think something, their actions and their thoughts convey information about what might be best for you to do or think;
    • Peer pressure. If you care about what other people think about you … then you might go along with the crowd to avoid their wrath or curry their favor.
  • If you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than the social norm.
  • Priming refers to the somewhat mysterious workings of the Automatic System of the brain. Research shows that subtle influences can increase the ease with which certain information comes to mind.
  • The “mere-measurement effect” refers to the finding that when people are asked what they intend to do, they become more likely to act in accordance with their answers.
  • When do we need a nudge?
    • When the costs happen now and the benefits come later;
    • When the doing something (you should do) is difficult;
    • When the choices to be made are rare, important, and difficult;
  • If consumers have a less than fully rational belief, firms often have more incentive to cater to that belief than to eradicate it.
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About Xiang 'Anthony' Chen

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