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Notes of [The state of mobile apps] by the Nielsen Company

* (As of 2010-ish,) Nearly all adults in the U.S. now have cellphones, with one in four having smartphones, …

* By the end of 2011, Nielsen predicts that the majority of mobile subscribers in the U.S. will have smartphones.

* … the difference (between smartphones and feature phones) is more pronounced in categories such as Maps/Navigation, where more computing power, larger screens and touch interfaces deliver a more satisfying experience.

* The most popular apps used in the past 30 days (not ordered): Facebook (social networking), Weather Channel (weather), Google Maps (map), Pandora/iTunes (music), Youtube (video).

Category of apps used in the past 30 days

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