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Notes of [Elements of Style] by Strunk and White – V(b)

16. Be clear. 

* When you become hopelessly mired in a sentence, it is best to start fresh.

* When you say something, make sure you said it. The chances of your having said it are only fair.

17. Do not inject opinion

18. Use figures of speech sparingly

19. Do not take shortcuts at the cost of clarity

The longest way round is usually the shortest way home, …

20. Avoid foreign languages

21. Prefer the standard to the offbeat

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It is now necessary to warn the writer that his concern for the reader must be pure: he must sympathize with the reader’s plight (most readers are in trouble half the time).

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