16. Be clear.
* When you become hopelessly mired in a sentence, it is best to start fresh.
* When you say something, make sure you said it. The chances of your having said it are only fair.
17. Do not inject opinion
18. Use figures of speech sparingly
19. Do not take shortcuts at the cost of clarity
The longest way round is usually the shortest way home, …
20. Avoid foreign languages
21. Prefer the standard to the offbeat
It is now necessary to warn the writer that his concern for the reader must be pure: he must sympathize with the reader’s plight (most readers are in trouble half the time).