Let’s consider Bertin’s visual variables. We can see:
- Word Cloud uses SIZE to as the main visual variable
- Shape Collage uses SHAPE and TEXTURE (?) as the main visual variable
What happens if the two is integrated? We get something like this.
In this very example, we see the frequency of words used in Steve Jobs’ tirade toward Google and Android. Also we invariably see the familiar face of Steve.
We can explore this type of visualization by extending the two variables: SIZE from Word Cloud and SHAPE from Shape Collage.